5 Lessons I’ve Learned in My Second Year Of Blogging!

I’m a day late and a dollar short with this post but earlier this month was my second blogiversary!

I have been blogging for two full years now and I thought it would be fun to keep up the tradition from my last blogiversary post & say 5 things I’ve learned about blogging in the second year.

With each blogiversary, I’ll post 5 things I learned in the respective year. I am very much in this for the long term and with each year in, I’ll learn more and more.

2017 was definitely an interesting year in the blog space. Though many more have started their blogs this year {which is SO awesome, btw!}, I don’t think it’s even hit it’s peak yet. I have a sneaking suspicion 2018 will be the year. SO- if you are thinking of starting a blog, I can’t go back to my biggest piece of advice from last year enough… just do it.

This was also an interesting year because I feel like there was a certain little a-word that haunted the social media space.. ALGORITHM. Every single time I log onto Facebook, there’s a post on it.

I’ll touch on this in one of my below points but it goes to show in this modern industry, it’s CONSTANTLY changing so you must have a strong foundation {again, my biggest tip from year 1} so you can evolve seamlessly.

Let’s get into it, shall we?!

ONE :: Your blog is simply that… yours. So make it yours.

This is the biggest lesson I learned over the past year. I touched on it a bit here, but when I first started blogging, I turned myself into the stereotypical blogger: think marble / rose gold everything, peonies, cursive script fonts, etc.

There’s nothing wrong with that… except that it wasn’t me at all. In fact, it got to the point where I hated looking at my blog because I felt like it didn’t represent me.

On top of that, I was stagnant with Instagram growth. I didn’t know what to do or how to grow because I was tagging brands, feature accounts, hashtagging, engaging, etc.

In February, Erik & I were watching a documentary on Netflix called “The 80’s”. Long story short, IT COMPLETELY spoke to me & had my a ha! moment.

I wanted to channel that period – it spoke to me and my soul in a way nothing else did. SO I started playing with my instagram, tweaking the aesthetic a bit.

I went from desaturated to technicolor and never looked back. In March, I decided to try something totally new – I used a 3D glitch effect on a photo and it was a hit. I LOVE the computer glitchy look and it got a great first impression so I stuck with it. Win-win.

My feed was much more me, and I grew about 5k since I changed things up after being stagnant for so long.

This later translated to my blog and the big 2K17 update. My blog has never felt more me. In fact, I did an instagram story when I was updating the site and did a side by side of my old & new layout and a relatively new follower of mine commented “WOW! That’s SO just not you!”

Really analyze your platform and see if it’s the image you want to portray & try something unique that not everyone is doing, you may be surprised at the result. Take a risk & if it’s a flop, just delete the photo, dust yourself off and try something else until it works. As huge as the internet is, it has a VERY short attention span. 🙂

TWO :: Your blog is YOUR BRAND, so don’t let OTHER brands take advantage of it

To give some background on blogging, you are your own creative director, model, photographer, graphic designer, content creator, with your own unique vision. Each blog post takes me AT LEAST six hours, minimum. That may sound extreme, but copy takes time, editing photos takes time, taking the photos takes time… then you have to promote the post which takes even more time. Lauryn from The Skinny Confidential nailed it in this post called: Ok, SO what REALLY goes on into a blog post? It’s dead on.

Brands & influencer marketing is the future, & I love it! That is SO exciting! A brand will partner with a blogger or influencer to put their own “spin” on things. It’s a REALLY neat way to advertise and when done well, it’s beneficial to both parties… like most partnerships.

A brand will partner with you & your brand because they truly dig what YOU are doing and want to partner & join forces and put your own spin on it rather than doing it themselves and hiring & directing a model. It’s a match made in heaven.  More times than not, they will be prepared with clear contracts, rates, what they specifically expect, where to post, when to post, etc – however…. not all brands.

It’s easy in the beginning to get caught up in the allure of working with brands to add to your resume but I cannot reiterate this enough – and by following this it helps set up other bloggers for success: do NOT work for a brand unless it’s mutually beneficial. It’s the basic rule of business & it’s just the right thing to do for both parties.

Your blog is YOUR BRAND. It’s not a place for another brand to take advantage of or cheapen/undermine your work & time.

Let me tell a story :: a few months ago, a very well known brand reached out. They complemented my style, announced they were releasing a new ~futuristic~ line, said I was a perfect match, and asked if I would be interested to feature them with a good review – if so, they’d send me all the materials. I was interested but I had questions to which they only said “Okay, great!” & sent “the materials”.. aka forwarded me photos of the line.. and ended the email asking when my post would be live & the sooner the better.

I responded with my rates for ad placement, because at the end of the day, that’s what it was – they said they didn’t have a budget but could give me potential {<<< da fuq} exposure. I asked for product so I can give an accurate review & they said that’s not an option but I can join their affiliate network & can order product through there {remember, they came TO ME, not the other way around}. For those unfamiliar, that means selling their product throughout my site & making a small commission off what I sell.

Basically, they wanted me to work for “free”, praising & selling their product that I didn’t even try & they wanted me to post it ASAP. It was not an ethical ask & obviously, I didn’t accept it, despite who the brand was.

But here’s the thing. Free isn’t free. It costs ME time/money to do a post for no payout.

Working with brands is an amazing part of blogging, but it’s not the sole reason I blog. This blog is MY space, MY brand, & something I work very hard on daily and take extremely seriously.

My readers {THANK YOU BTW I am so lucky for y’all} trust me to work with brands that are a good match. I’m not sorry that I’m not going to lose that trust from my readers. Selling myself out for “potential exposure” is a very easy way to do it.

Sponsored is not a bad word at all, especially in a perfect seamless partnership. If anything, it strengthens both parties. But when not done right {including lack of disclosure – this is a shady ask that happens too}, it does the opposite.

At the end of the day, if I’m going to work for “free”, it’s to work on & build my own brand, not someone else’s. And you should absolutely do the same.

THREE :: In this Instagram World, Don’t Lose Focus Of Your Blog

Who knew that such a fun photo app in 2012 would cause QUITE the commotion and impact?!

What’s really fun about Instagram is that it IS an extension of your blog. It’s where you can give INSTANT day-of content. However, I see it happen far too often – blogs get neglected for instagram accounts.

@shannonsilver is my account on Instagram. What I mean by that is that Instagram owns @shannonsilver.

To put it bluntly, instagram can shut down tomorrow and we will lose everything there. I had a taste of it when I was in Spain – I was one of the many effected by the hack and lost my account. It was stressful, & I was very lucky to get mine back – but it showed it was completely out of my control & power.

That said, my self-hosted blog isn’t shutting down unless I shut it down. I own it, it’s my property. In this insta-world we live in, it’s easy to get wrapped up on the ‘gram, but it should NOT be a replacement for YOUR blog!

I was fortunate to have seperate phone calls with two very big bloggers this year for blogging Q&A seshes and they both had the exact same answer to the following question: “what is the biggest mistake you see bloggers do?” Their answer: putting their blog on the backburner for Instagram. That should say it all.

FOUR :: Don’t Focus on The Algorithm, Focus On Your Content, & Evolve Accordingly

If I hear the word ALGORITHM one more time, I’m going to turn into the damn algorithm & hack everyone talking about it. I actually think mr. algorithm gets a ton of unnecessary blame.

YES- it sucks when instagram keeps changing things up… but I have two choices: I can complain or evolve. And the only beneficial option is the latter. I spent a lot of time complaining and it got me nowhere.

Make sure the content you are putting out as a content creator is aesthetically pleasing and/or providing value. That right there will bring the engagement.

A popular way to “cheat the algorithm” is to join an engagement pod. However, I don’t recommend it. They are a LOT of work and energy, and remember: energy cannot be created or destroyed, it can only be transferred. The energy you put into pods, you should transfer into your own account. Engage with people you actually want to engage with not ones you have to engage with because rules are rules.

Instagram is also notorious for punishing behavior that goes against & cheats it’s algorithm, so in my opinion, it’s just not worth it & cheaters never win. 🙂

Content, content, content & constantly evolving is the best way to make the algorithm your bitch vs the other way around. Ok moving on since I’m so f’ing sick of the word algorithm…

FIVE :: Do Not Underestimate Pinterest!!

Last year, I wish I used Google Drive more – this year, it’s Pinterest!

I used to LOVE Pinterest and was very active on it from 2012-2014 but it was a tool I rarely used for my blog. Sure, I’d pin a post here and there but that’s really it.

I kind of neglected it for a good year… until I went in my analytics and the monthly views were off the charts from heavy pinning years ago to this day! I was SHOCKED by the traffic I was getting on a channel that I completely neglected.

I am currently giving my Pinterest a maj makeover but it’s def something I wish I did in the beginning. It’s a great way to share & connect with other bloggers.

It’s also one of my favourite ways to create moodboards for the blog. By following my pins, you know exactly what to expect from me and so it’s a fun way to curate a new audience there looking for all things retroglam, 80’s, vaporwave, & models from decades past.

Get to pinning – I think you will be shocked at the results, not to mention it’s so fun & addicting!

It helped me with both blog traffic & instagram traffic but more importantly? It has helped me connect with other likeminded accounts & keeps me inspired.

While we’re at it :: check my Pinterest here!!

OKAY! Done. Whew, That was a lot!

NOW- I want to hear from you.

If you blog, leave it in the comments so I can stalk! I’d love to know how long you’ve been blogging for and what are some lessons you’ve learned.

Again, if you’re thinking about starting a blog, do it! It’s a lot of work but so rewarding. The community is second to none and it’s something that I truly look forward to every day. Check out my blogging resources here.

Also, to my readers – new & returning – thank you. Seriously, I can’t thank you enough. I think one of the coolest parts about blogging and the internet is how it connects human beings to human beings from all over. For that, I am so grateful.

If there’s ever anything you want to see here, let me know & I’ll make it happen.

I also have a very special Champagne Edit for another anniversary on Friday. Stay tuned! x

Love, Shannon

+++ Read my 5 lessons from my first year of blogging H E R E 



  • Tricia

    Its so easy to lose your focus on your blog when Instagram is taking over everyone’s attention! Good reminder, love it!

    • I TOTALLY agree – Instagram is fun but if you blog full time or have a platform of any sort that you own, that should be the top priority and everything else is an extension from it, like a cloud chart! x Shannon

  • Love this post! Tip 4 is my favorite. So easy to get caught up in that stuff and it’s not worth it. Focusing on your content is the way to go!

    • TOTALLY agree – numbers aren’t worth it but connecting with others on a deeper level and focusing on your content is the most important thing you can do! It makes instagram a LOT more bearable too 😉 thanks for reading girl!! x Shannon

  • Loved reading this! Always great to read what other bloggers have learned.


  • Shruthi R. Parker

    Thank you so much for sharing these genuine thoughts!! I love #1-4 especially because I can relate. I really want to get on my pinterest game!!!

    • Get on it girl!!! I totally forgot how fun it is. So glad to hear you can relate. That’s why #2 is so important for me to share because it sets other bloggers up for success 🙂 xx Shannon

  • I’ve been blogging for 6 months now! I’ve learned to stay true to myself and focus on content over quantity. It doesn’t matter how many posts you have if they all stink! lol Also, I have been 100% organic with my Instagram which can be frustrating at times when other bloggers are growing rapidly due to (comment pods, buying followers, follow/unfollow, etc.) but I’ve decided to pride my self on being true and organic!

    • I love your comment so much, Hailey! I agree with every word. At the end of the day, cheaters never win. The numbers may look good but at the end of the day, they aren’t engaged which results in low ROI. True engagement is so much more rewarding than forced. Stay organic and true to yourself and you will reap the rewards. Not to mention, it allows you to see what’s preforming and what’s not which is SO valuable. I can’t wait to follow your blog AND your instagram. Following you right now 🙂 you are on the right track so keep it up girl! xx Shannon

  • I enjoyed reading this post. Thanks for sharing this amazing information.


    • Of course, Zunera – I am so glad you enjoyed it!! xx Shannon

  • I think I need you as my life coach! Boy, did you learn a lot in just two years of blogging. I have just entered my second year! Man, it has been fun with it ups and downs twists and turns. I love that you found your voice and that you are authentic to yourself! You are so amazing and I am so PROUD of you! Keep up the amazing work and your words encouraged me to keep up the grind! xo

    • GIRL, I thought you’d never ask 😉 Happy to! I would love to eventually help coach bloggers too. I feel the exact same for you, your blog & style is SO you, which is a huge accomplishment in the online space. Thanks for all your support and I just ADORE you! x Shannon

  • Briana Trevino

    Congrats on your blogiversary girl!


  • OOMMGMGGG So I LOVE this post just because I have been following you for some time now and I just LOVE that you have reclaimed your BRAND and said THIS IS ME! I love that! I personally can tell when someone is just doing what everyone else is doing and I just have to say I LOVE your new branding its SO you <—

    I wish every blogger would read this post its huge!

    • Thanks Courtney!! You are seriously the best. I appreciate your love and support since DAY 1. I know big things are in your future and feel free to share this post with other bloggers girl!! xx Shannon

  • Beatriz

    These are some really good lessons! Happy 2 year blogiversary!!
    xx Beatriz | http://www.livelovewearit.com

  • Melissa Yang

    Happy 2 years! I can’t wait to get to my 1st year mark!! Blogging and creating content is such an amazing journey. I’m glad you found your aesthetic throughout the process. Keep on creating! Love the post here (and also went to read your 1st year anniversary post ) ☺️👍🏼👍🏼👍🏼

    • Thank you so much, Melissa!! One year is so exciting. I’m so glad you love it as much as I do. Would love to know what you’ve learned in your first year too 🙂 I find it’s so valuable to ALL bloggers! xx Shannon


    Congrats on 2 years! Enjoyed reading this!

    xo Ivy Mae


    • Thanks girl!! Appreciate the love so much 🙂 x Shannon

  • This post is EVERYTHING!!! Every single one of these tips was something that has been playing on my mind this year and you cleared so much of it up for me haha. Thankyou! 🙂
    Chante xo

  • Happy belated blog-versary!!!! You dropped some GEMS!
    1- Instagram should not trump the blog ever, but I will admit I get caught up sometimes.
    2- I am new so no brands have reached out yet, but I am shocked at how cavalier that brand was to you. Like Potential exposure? What???
    3- I am struggling with Pinterest. I pin every damn day, and I see no traffic yet. Ugh. Still trying though.

    Thanks for this, happy anniversary again!



  • My birthday wishlist is on champagneatshannons.com & it’s full of pastel, holographic, 16-bit, guccy goodness 👾💘🥂✨ link in bio but you can also just send this post or the link to @erikschuchard 😇😇 #champagneatshannons
  • business cas 💾 even tho it’s almost June and still hoodie weather here in San Francisco but I lowkey kinda like it 🌁 #champagnegetup
  • function — of shannon 👾 it’s no secret, I love being beachside so I’m stoked to introduce my fav hair care @functionofbeauty’s newest limited edition summer scent which launched today: for(SHORE). 🌊🐙🐚✨ It brings alllll the beach vibes to your shower with notes of sea salt, orange blossom, jasmine, coconut, & your favourite beach memory {mine is Cabo with @erikschuchard, what’s yours?!}. I’m obsessed with the scent! 🥥🌴✨ ps - my formula is anti-aging {obvs}, hydrating, root nourishing, curl defining, & split end sealing. If you’re unfamiliar with @functionofbeauty check the link in my bio for a blog post I wrote about it last year 📲
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  • week before my birthday Monday kinda vibe 🌁 these shoes remind me of sonic the hedgehog lol anyone else?! 🦔 🎮✨ #champagneatshannons
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  • Wellll it’s past 5:00 here, time to dig in. Now where shall I start? 🥃✨ #obanplease #champagneatshannons

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